We’ve been hearing the same questions from most of our clients and we decided to create this recourse hub to help all of you out. You’ll find links to videos and articles on How-To’s for a multitude of things that will help you start out. Please us leave comments, share with your friends and give us feedback, we’d love to hear from you.
The term social media refers to the use of web-based technologies to turn communication into an interactive dialogue. Social media are media for social interaction, as a superset beyond social communication. According to Kaplan and Haenlein there are six different types of social media: collaborative projects (Wikipedia), blogs and microblogs (Blogger & Twitter), content communities (YouTube), social networking sites (Facebook), virtual game worlds (World of Warcraft), and virtual social worlds (Second Life).
Business may refer to social media as consumer-generated media (CGM). A common thred running through all definitions of social media is a blending of technology and social interaction for the co-creation of value. Social media are distinct from industrial or traditional media such as newspapers, television and film. They are relatively inexpensive and accessible to enable anyone to publish or access information, compared to industrial media, which generally require significant resources to publish information.
Social media, even as inexpensive as they are, presents an enormous challenge for companies, as many established management methods are ill-suited to deal with customers who no longer want to be talked at but who want companies to liste, appropriately engage, and respond. By analyzing identity, conversations, sharing, presence, relationships, reputation, and groups, companies can monitor and understand how social media activities vary in terms of their function and impact, so as to develop a congruent social media strategy based on the appropriate balance building blocks for their communities.
One of the key components in successful social media marketing implementation is building "social authority". Social authority is developed when an individual or organization establishes themseves as an "expert" in their given field or area, thereby becoming an influencer in that field or area. It is through this process of "building social authority" that social media becomes effective. That is why one of the foundational concepts in social media has become that you cannot completely control your message through social media but rather you can simply begin to participage in the "conversation" expecting that you can achieve a significant influence in that conversation.
The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. The Klout Score uses data from social networks in order to measure:
Your True Reach is the number of people you influence. We filter out spam and bots and focus on the people who are acting on your content. When you post a message, these people tend to respond or share it.
Your Amplification is how much you influence people. When you post a message, how many people respond to it or spread it further? If people often act upon your content you have a high Amplification score.
Your Network indicates the influence of the people in your True Reach. How often do top Influencers share and respond to your content? When they do so, they are increasing your Network score.
If you want consumers to follow your brand religiously on Twitter, Natasha Case, proprietor of one of America's fastest-growing food truck businesses, suggests you create as much dogma as possible. For her homemade ice cream sandwiches company, Coolhaus, Case's social media team regularly tweets secret passwords for specials as well as off-the-menu items to keep customers engaged. Her trucks each sell as many as 500 "sammies" per day, at $4 to $6 apiece. Read More.
There's really no right or wrong way to use Twitter. That's the beauty of the service. But it's also why it's so difficult to explain. To try to help, please take the time to watch these following videos.
Journalism is changing in front of our very eyes and social media is responsible for a large part of that change and most people within the industry see it as a bad thing as print media and traditional advertising models come under pressure. People share information on services like Twitter, bloggers break news and plenty of sites copy and paste the work of people in traditional media. It might seem like social media is mostly a negative thing for the industry but journalists are having to embrace the new mediums and those who don’t are missing out. Social media tools should be an integral part of every journalism course because those who don’t understand it or who fail to embrace it will get swallowed up themselves in the tide of change. Read More.
Twitter’s new Lists feature is all the rage right now. There are probably already millions of lists, and that number is growing by the minute (or second). So what are people using all these lists for? Are people creating lists just for the sake of creating lists? Savvy individuals are looking for ways to use lists to further their personal/professional agendas, and while we are all still learning how to harness the power of this new feature, here are a few ideas to get the creative juices flowing. Read More.
While Facebook marketing is on the rise among small businesses, many are still struggling to master the basics.
“Many people have difficulty with just the basic Page set up,” says social media marketing consultant Nicole Krug. “For example, I still see people setting up their business as a profile page instead of a business Page. I have other clients who jumped into Groups when they came out and have divided their fan base.” Read More.
In a time of stock market crisis, bailouts and a weak dollar, LinkedIn still raises $22.7 million in funding. How? It’s a relevant site with a number of useful resources for professionals and businesses. Meanwhile, the launch of the site’s application platform last week puts the spotlight back on this phenomenally useful social network. Read More.
Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job. It works well for this because it is an online network of more than 8.5 million experienced professionals from around the world representing 130 industries. However, it is a tool that is under-utilized, so I’ve compiled a top-ten list of ways to increase the value of LinkedIn. Read More.